Despite their proliferation in the recent years, there remain significant opportunities to build large and profitable Direct to consumer...

B2B businesses need to understand the end consumer and not just their customer. Go Rewise is a venture of Ganesha Ecosphere which is one...

Businesses need to develop a professional approach to scale and create value, not just hire professionals. MSU is an iconic store in...

“Luxury orientation needs the whole organisation to understand and embrace it fully” Titan Company is one of the most successful and...

Authored by Anchal Jain & Manoj Kumar At Val-More, we believe that customer delight gets maximised when art & intellect come together to...

Anchal Jain in conversation with Ajoy Chawla, CEO (Jewellery Division) Titan Company Limited. Ajoy Chawla, appointed CEO (Jewellery...

By Manoj Kumar Consumer behaviours are changing at a fast pace and impacting Beauty and Wellness industries During the current pandemic,...

By Manoj Kumar A LONG BOOM AWAITS IN THE NEW ERA. We have written about the changes in consumer behaviour which are creating new...

By Anchal Jain Photo by Shashwat Parhi 1. WALK, DON’T TALK. Sustainability is not a marketing story anymore, not a USP folks; it is a...

By Anchal Jain 1. MUST IN TIME inventory will replace the Just in Time philosophy. Companies will pay a premium to de-risk supplies....

By Anchal Jain 1. THE NEW CUSTOMER HAS A STAND! Do you? Yes, lifestyle brands can no longer stay on the fence of political, social and...

By Anchal Jain 1. HOME FASHION IS THE NEW STYLE STATEMENT. We definitely expect home decor to steal more share of wallet from fashion...

By Anchal Jain Photo by Jessica May Rita Kohut. 1. OMNI BRAND, NOT OMNI CHANNEL IS THE NEW MANTRA. It is no longer just about delivering...

By Anchal Jain 1. ATTITUDES DO NOT DRIVE BEHAVIOUR. It is actually the other way around. Behaviour is a powerful driver of awareness,...

By Anchal Jain 1. While we work to survive and conserve cash today, let us use this precious time to also prepare for a LONG BOOM that...

By Anchal Jain 1. Post the War and Spanish Flu, the economy rapidly transitioned to unprecedented prosperity, aided by doubling of...

By Anchal Jain 1. The first war was unique because for the first time the war was brought beyond just hand-to-hand battlefield combat to...

By Anchal Jain 1. This “Black Swan Event” is comparable to the one that happened a century ago, the First World War. A study of the...