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The Val-More Framework


Authored by Anchal Jain & Manoj Kumar


At Val-More, we believe that customer delight gets maximised when art & intellect come together to break innovation frontiers. Our framework is a guiding tool for the journey from identifying a pain point to maximum valuation for your business.



Here are some questions to help you start thinking about your own brand from the lens of the Val-More Framework:


Pain


  1. Do want to increase your sales? Improve your profits?

  2. Do you need help to solve a business problem?

  3. Is there an opportunity which you want help to explore?

  4. Do you want to professionalize your family business?


 

Enterprise Vision


  1. What is the business purpose, vision and values?

  2. What are the mid- and long-term goals?


 

Value Foundation


Muse


  1. Who is your bull’s eye customer that inspires you to create?

  2. What is their lifestyle and attitudes?

  3. What is their emotional connect with your category?

  4. What is their decision making journey?

  5. What are their need gaps?

  6. Who is their biggest influencer?


Era


  1. Exceptionalness: Using your rarity, have you created something which others will find hard to replicate? Which boundaries will you constantly push?

  2. Rarity: What is it that you have which is inherently unique or distinctive?

  3. Authenticity: Why should your muse trust you?


Value Proposition


  1. How are you relevant to your muse?

  2. What is the relationship with the category and your brand

 

DVEL


  1. Desirability: What are the brand’s aesthetic and emotional values that create delight in the customer’s mind?

  2. Value Proposition: How are you relevant to your muse? What is the relationship with the category and your brand?

  3. Exceptionalness: Which boundaries do you constantly push?

  4. Lifestyle-Fit: What role do you serve in the customers life?  How is the brand used and when?

 


 

Value-Market Fit


Customer Experience Journey


How does the consumer experience the product or service before, during or after purchase on these attributes:


  1. Physical: What will be the medium to connect with them? How can we give an easy experience and navigation of physical and digital?

  2. Rational: What problems am I trying to solve? What opportunity can we show them?

  3. Sensorial: What are the sensory elements of the offering?

  4. Emotional: What emotional feelings am I generating?

  5. Symbolic: What is for true self? What is for projection?

 

Brand Strategy


  1. What is the brand character?

  2. What are the building blocks which support the value proposition?

  3. What are the equities which the consumer which consumer will experience?


Product Architecture


  1. What is the Lifestyle fit with the muse? What role do you serve in the customer’s life?

  2. How is the brand used and when?

  3. What are the destination, routine, occasional, impulse products?


Aesthetic Architecture

  1. How do you build desirability for the brand?

  2. What are the aesthetic drivers?

  3. What are the emotional drivers?

 


 

Value Delivery


Go to Market Strategy


  1. Is the GTM plan to deliver all the CEJ requirements?

  2. Which channels of distribution will you use to reach the customer?

  3. Do you use omnichannel?

  4. What marketing spends will be required?

  5. What is the cost of distribution channels and  marketing investments?

     

Business Plan


  1. Have you developed the 3-5 years P&L?

  2. Have you considered the working capital and cash flow requirements?

  3. Identified risks and opportunities in the business plan?

 

Operations


  1. Which are the critical operations which will deliver the business plan?

  2. Have you identified the bottlenecks? Which bottlenecks will you choose to overcome?

 

Measurement


  1. Have you defined the Key result areas (KRAs)?

  2. Have you defined the Key performance indicators (KPIs)?

 


 

Value Enablers


People


  1. Have you developed the organization structure? Board structure?

  2. Have you defined the roles?

  3. Have you recruited the right talent for the roles?

  4. Do you invest in training and developing people?

  5. Is there a career plan for people?


Process

 

  1. Do you have Standard Operating Procedures for your operations?

  2. Do you have a Management Information System (MIS) for the business?

  3. Do you have a Performance Management System (PMS) for people?

  4. Have your established processes for managing the Board?


Process


  1. Do you use technology to automate your processes?

  2. Do you use a business platform such as ERP?


Funding


  1. Have you done the market valuation of your business?

  2. What is the best mix for your business  between Own funds, Debt funds, External funding?

  3. Do you run efficient cost management to reduce funding requirements?

 

 

Golden Thread Alignment


  1. Are all the 16 drivers of the Val-More Framework aligned?

  2. Are all the 16 drivers of Val-More Framework individually being maximized?


 

The Result: Max Valuation


Using the Val-More Framework, you will maximize your:

  • Market Cap

  • Revenue

  • Profit

  • Brand value   




Would you like to explore this value creation framework in more detail for your business?






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