PARTNERS & ASSOCIATES

Constant change is the new norm and nimbleness is the new benchmark of business excellence. Consumers are the fundamental driver of these changes and their purchase path now has multiple touch points which both transcend and entwine the physical and digital world. Successful companies are continuously reinventing themselves using unique and disruptive business models, backed by new age capabilities to attract today’s consumers

Manoj Kumar

Manoj Kumar has 32 years of rich experience in General Management, Marketing and Sales with leading global companies like GlaxoSmithKline (GSK), Procter & Gamble, Gillette, and Unilever in India and International markets. His experience ranges across multiple categories viz. Personal Care (Shaving, Hair, Beauty, Oral), Health & Wellness, Nutrition, Home Care, Fabric Care, Baby Care, Writing Instruments, Batteries, Flashlights, Beverages. In his last corporate role, he was the Managing Director of GlaxoSmithKline Consumer Health in India. Prior to this, he worked as Managing Director of Procter and Gamble in Australia and West Africa.

An alumnus of IIM Ahmedabad and The University of Chicago Booth School of Business.

#Strategy #GeneralManagement #BrandBuilding #Sales #CapabilityBuilding

#Execution #Funding #ConsumerBehaviour #BehavioralEconomics #FMCG

#India&GlobalMarkets

Successful companies are built on a robust value proposition architecture. Sitting at the heart of this architecture is its complex raison d’etre that brings pleasure to a few early adopters who understand it the most. Extending this to other, larger sets of customers in a way that they connect with the same ensures brand longevity. Successful companies also know that this task is best accomplished when every link in the whole value chain embodies this core value proposition

Anchal Jain

Anchal has 32 years of entrepreneurial, advisory and academic experience in lifestyle industries. During his career, he has built brands in India and Europe, participating very closely in complete value chain management in the fashion and lifestyle businesses, including trend forecasting and data analytics. He was invited in 2013 by IIM Ahmedabad to serve as the Co-Chair at Creative & Cultural Businesses Programme (CCBP), now a benchmark in lifestyle entrepreneurial learning in India. Anchal has been applying his work on value proposition architecture to help build strategy foundation for top business groups in India and Europe.

An alumnus of IIM Ahmedabad. 

#Strategy #ValuePropositionArchitecture #India&GlobalMarkets #CustomerExperienceJourney #LifestyleIndustries #StrategyAndAesthetics #GoldenThreadAlignment #Indianness #Entrepreneurship

PARTNERS 

Excellence in Execution is at the heart of any successful business transformation. A brilliant strategy, block buster product, a sharp team is all fundamental but mission critical is when all of them come together to deliver Solid Execution.

Shilpa Sharma

Ratanjit has 30 years of rich FMCG experience in senior management and leadership roles in India & Indonesia. Successfully delivered business transformations through strong strategic interventions, brand building, robust GTMs and grooming teams for success. During his tenure as GM RB Indonesia, the business saw significant transformation through successful portfolio and margin expansion, brand building and GTM transformation. As a Sales Director in RB India he successfully lead a GTM transformation to deliver exceptional growths.

He has a PGDM from XLRI, Jamshedpur and BSC (Maths) from St Stephen’s College, Delhi University.

#Strategy #GoToMarket #Branding #Sales #Leadership

Content and commerce are becoming more and more tightly intertwined and the world is moving to shopping wrapped around story telling and experiences

Shilpa Sharma

Shilpa has spent over two decades in the fashion and lifestyle retail space and one in FMCG. In 2010, Shilpa quit a full time job to live out her entrepreneurial dreams and set up Breakaway- an outcome of her passion for travel.

Close on its heels she co-founded Jaypore, an online retail portal for exquisite Indian handmade, high on design products, and has now handed over the baton to a strategic partner and an able team, while she looks to paint a new canvas of growth.
 

She ventured into F&B with Mustard, a concept restaurant in Goa and Mumbai, she co-founded with Punam Singh, in 2015. A delectable blend of a shared love for fine food and exceptional experiences, it offers Bengali and French cuisine.


Shilpa continues to engage with creative and lifestyle businesses as a consultant, mentor, and advisor. On her time, she is generally found traveling on leisure and pursuing her creative interests while keeping a keen eye out for the next best idea.

#LifestyleIndustries #RetailStrategy #Entrepreneurship #Creative #Artisanal #F&B #Travel&Leisure #Distribution #E-commerce #Craft #Design #Fashion

Developing markets offer interesting opportunities for growth to those willing to pioneer entry in new categories or segments and leverage new and growing distribution channels to access a young and dynamic consumer base.

Rajeev Tandon

Rajeev is a global CPG leader and has spent 30 years selling flagship brands to millions of consumers in developing markets around the world including India, Russia and Indonesia. His expertise spans across Sales, Marketing and General Management in diverse sectors such as Durable, Liquor, Beauty and Grooming. His experience in FMCG brands include Gillette, Braun small appliances and lifestyle products, Smirnoff, Gilbey, Baygon, All out, Mr Muscle and Glade.

An alumnus of IIT Kanpur and Jamnalal Bajaj Institute of Management Studies Mumbai.

 

#GeneralManagement #Sales #Transformation #Category&Brand #Acquisitions #Integration #Operations #FMCG #India&DevelopingMarkets

I believe a brand must build and evolve on the foundation of a deep understanding of its unique values. In my work, I am excited by the challenge of constructing aesthetic architectures that propel and protect the core value proposition across all creative manifestations in product, customer experience and communication.

Geetanjali Rastogi 

Geetanjali’s expertise lies in the lifestyle sector across functions such as buying/merchandising, branding, marketing and creative direction, in India and New York. Geetanjali’s fascination with design began in New York when she was pursuing her post-graduate studies at Parsons in Fashion Marketing. Having worked at Gucci, New York as part of the buying team, she developed an operating understanding of one of the leading global luxury brands. Her time with the industry in New York provided her with invaluable learning that she applied as part of the founding team at Creative & Cultural Businesses Programme (CCBP) at IIM Ahmedabad.

Having co-founded a consumer emotional intelligence engine, she has the expertise to align psychographic influences and values with end products and services. Over the years, Geetanjali has leveraged her deep understanding of brand-value fit at industry workshops with Taneira, CuroCarte and other on-going projects.

An alumna of Parsons School of Design.

#Indianness #UniqueVoice #CreativeIndustries #BrandCulture #GlobalRelevance #ValueOverCustomers #Identity #Exceptionalness #Collaboration

Excellence in Execution is at the heart of any successful business transformation. A brilliant strategy, block buster product, a sharp team is all fundamental but mission critical is when all of them come together to deliver Solid Execution.

Ratanjit Das

Ratanjit has 30 years of rich FMCG experience in senior management and leadership roles in India & Indonesia. Successfully delivered business transformations through strong strategic interventions, brand building, robust GTMs and grooming teams for success. During his tenure as GM RB Indonesia, the business saw significant transformation through successful portfolio and margin expansion, brand building and GTM transformation. As a Sales Director in RB India he successfully lead a GTM transformation to deliver exceptional growths.

He has a PGDM from XLRI, Jamshedpur and BSC (Maths) from St Stephen’s College, Delhi University.

#Strategy #GoToMarket #Branding #Sales #Leadership

Gandhi once said, ‘A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is a part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.’ This holds true in every sphere of Luxury and Retail.

Nalini Gupta

Nalini Gupta is a dynamic result driven business leader with almost 30 years of professional experience in retail, distribution, sourcing, exports in fashion and luxury sector in India . She has proven expertise in luxury brand positioning, profit center operations, expansion strategy, strategic business planning, B2B, Distribution and buying & merchandising, to drive incremental business growth. Her experience is a unique blend of the art & science of retail and distribution, bringing together skills of an entrepreneur and a classically trained Merchant with full P&L control.

In her most recent role, Nalini was the managing director at Safilo India; prior to this was the country manager of Burberry India leading the path in luxury retail. She spearheaded the Satya Paul Brand as the CEO of Genesis Colors Pvt Ltd.

 

#Luxury #BrandPositioning #RetailStrategy #Merchandising #Distribution #VisualIdentity #Fashion #Operations #B2B #LifestyleIndustries

As rapid and unprecedented change drives business and life, it is increasingly true that size alone is no guarantee of continued success. Indeed, it is clear now that the big do not always eat the small but the fast that eat the slow.

Vinod Menon

Vinod Menon has over 30 years of experience across various functions and roles in top-notch corporates such as Brooke Bond Ltd ( now a part of HUL), Tata Tea Ltd/ Tetley Group, UK ( now Tata Consumer Products), Reliance Industries Ltd, Tata Teleservices Limited and MRF Ltd. He has the ability to work well in an unstructured / multi-cultural environment, with diverse exposure spanning industries and functions.

 

Over the years he has handled assignments in International Trade and Export Marketing, Sales and Distribution, Brand Management and Marcomm, Corporate Strategy, Retail Marketing, Transformation Management, Telecom and Automotive Marketing in both B2B and B2C areas. He also has useful insight into Loyalty Management and CRM strategies, processes and technologies.

 

An alumnus of IIM Ahmedabad

#Marketing #Distribution #BrandStrategy #Transformation #Telecom #Automotive #CRM #Technology

The world is moving towards a new normal and it is crucial for organizations to be agile and adaptable to changes. Successful organizations don’t adapt to cope, they adapt to win. Constant innovation, nimbleness and digitization is the way forward as we adapt to a new world

Sandeep Bhargava

Sandeep is a global leader in the media & entertainment industry. His vast experience makes him one of the few executives to have a comprehensive knowledge of cinema, television & OTT. As a business strategist he has over 30 years of experience in both founding & transforming existing companies into successful high-profile organizations within the advertising, media & entertainment industries. He raised USD 110 million on the AIM exchange for Network18 to list ‘The Indian Film Company’ in London. Additionally, he set up three of the largest film studios - UTV, Sahara One & Viacom18 Motion Pictures (Studio18). He led the formation of Viacom18, a 50:50 Joint Venture with Viacom & Network18. 

 

He has also produced & distributed 175+ films globally. His involvement in each of these films has led to several of his films winning national & international awards like Golden Globe and have been official selections at Cannes, Berlin, Toronto, Tokyo, TriBeCa & other film festivals. 

 

#Mentor #Advisor #Founder #Leadership #Strategy #Branding #Advertising #Communication #MediaAndEntertainment 

ASSOCIATES 

punam.jpg

In the volatile, uncertain, complex and ambiguous (VUCA) world that we inhabit, the speed with which new ideas are generated and speed of implementation of each one of those gain prominence. How we keep the cost of failure fractional and affordable becomes a key factor for relevance and longevity of businesses.

Punam Singh

Punam has 34 years experience in the Retail and Hospitality industries across functions such as Merchandising, Supply chain & Logistics, Vendor management, People skills, Balance Sheet/P&L management, Execution skills, In-store Operations, Consumer insights & experience and Social media management.

 

19 years of hospitality experience, including 11 years at Taj, has given her deep insights about consumer behavior, team building, importance of service and product consistency, while delivering profitability.

 

15 years of experience with marquee retail brands like Fabindia, Freedom Tree, Tarun Tahiliani etc gave Punam understanding behind backend operations, production, warehousing & supply chain which aided in better cost & inventory management.

 

#Hospitality #Lifestyle #Entrepreneur #F&B #Fashion #RetailStrategy #Operations #SupplyChain #Experience   

Marketing works best to lead business growth when we empower customers to make the best decision for themselves. Great customer experience - not features-benefits - is the paramount mantra.

LK Gupta

Lakshmikant Gupta is a highly experienced marketer with a demonstrated track record of achieving results across blue chip consumer companies and tech start ups. He has 28 years of experience in Business and Brand Strategy, Corporate Marketing, Brand Management, Advertising, e-Commerce, Digital Marketing and Retail & Consumer Research in India and International markets. He has worked with global companies like Girnar Software, Pilani Soft Labs, LG Electronics India, Proctor & Gamble and Gillette India, Middle East and Africa. LK Gupta is now the founder of CMOnow Marketing Consulting.

An alumnus of Institute of Management Technology, Ghaziabad and Delhi University.

 

#Marketing #BrandStrategy #CustomerExperience #BrandManagement #DigitalMarketing #ConsumerResearch #VisualIdentity #Insight&Strategy #India&GlobalMarkets

BRAND MANAGEMENT

I believe the consumer is central to any successful strategy, understanding the choice drivers behind the various dimensions of consumers is where the magic begins

Tanvi Jain Kapoor

Tanvi is the brand manager of Val-More Action Advisory.  Her experience ranges across Branding, Marketing, Creative, Consumer Insight and Strategy. Tanvi’s expertise lies in the impact of the alliance between consumer insight and behavior on brand strategy and creative direction. In her last role, she has worked as the lead on creative and social strategy at Creative & Cultural Businesses Programme, at IIM Ahmedabad. Prior to this, she was part of the founding team of Trenspott, a consumer intelligence consultancy, where she lead branding and creative direction, she was also part of the analytics team that developed a mapping of the Indian consumers of today.

An alumna of Lasalle College of The Arts, Singapore.

 

#BrandManagement #ConsumerBehaviour #Insight&Strategy #ArtDirection #Creative #Research #VisualIdentity 

The only area an enterprise has complete control in today's world is

its Operations (Supply Chain). You either get it right or risk becoming obsolete.

Mohit Bafna

Mohit is the co-founder at Gemba Concepts - an operations consulting firm working with organizations on consistently achieving operational excellence. Key focus areas are manufacturing velocity, green & brown field projects, supply chain management, cost management & optimization, costing modules. In the last 6 years Gemba Concepts has catered to more than 100 clients in sectors such as Automotive, FMCG, Steel, Apparel  & has a team of 40+ members across India. An ex-Toyota employee, he draws inspiration from the Japanese way of working. 

 

#Operations #SupplyChain #Optimization #Automotive #FMCG #Apparel 

The current pause is a great opportunity for the Hospitality Industry to reflect and acquire a deeper understanding of the new world customers' desires, of product and service levels. With fewer customers in the foreseeable future, this will be the game changer...

Tipish Mahajan

Tipish has spent over a decade in the Hospitality & Food Service Business industry and has worked in various roles in Operations, Training & HR, Marketing support, Franchise Services and Projects, across reputed companies. His last corporate role was leading Operations & Franchising Support, and HR, of Quality Inns India (later Choice Hotels International), then the world’s largest hotels’ franchise company, with multiple brands catering to different segments of the market. It was the 1st international joint-venture in the Hotel Sector in India, and went on to become the largest international franchisor of hotels in India.

Tipish has successfully completed many consulting assignments in the Hospitality & Food Business domain, including setting up the Kwality Wall’s Ice Cream parlours. He is the founder publisher of Cuisine Digest, India’s first premium B2B magazine on Cuisines & Chefs, which was launched in partnership with leading Indian & International Chefs. Over the years, Tipish has developed an extensive network and deep understanding of the Hospitality & Food Service Businesses. Tipish also runs a marketing support services company, offering bespoke luxury gifts and promotional materials to corporates.

 

Tipish is an alumni of IHM Pusa, a premier Institute for Hotel Management in India.

#Hospitality #Operations #FoodService #B2B #Entrepreneur #CorporateGifting 

Ganesh.jpg

In this fast changing global environment, companies that view Finance as a Business Partner or in an Enabler Role (proactively partnering with business teams in monitoring progress, course correction and instilling the habit of profitability early on without comprising on core values) are better equipped to manage challenging times and capitalise on growth opportunities.

Ganesh Sankar

Ganesh Sankar (Fellow Cost and Management Accountant) has about 20 years of leadership experience in international settings with multiple success stories of leading growth focused companies within the scope of a CFO. In addition to playing the role of a business partner to the CEOs in shaping and driving company’s strategy, he is skilled at instilling the discipline of profitability early on, making it a habit and having it translate into higher than average valuations at the time of exit. Since talking his last company to a strategic exit in late 2019, he is currently an independent consultant, coach and mentor for early staged and mid-sized companies.

#Finance #Accounting #Growth #Strategy #Valuation 

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